The Durango Wordsmith
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SEO Content Writing and Editing Company.

  /  SEO Content Writing and Editing Company.

I am an SEO Content Writer and Editor.

To most people, that sounds like jargon. Here’s the short version: I write content for websites that both Google and your customers like. If Google likes it, it will pull up in search engines. If your customers like it, they will be more likely to take action.

Wondering if I’m any good? You found this page, didn’t you? That said, it’s a legitimate question. SEO is a confusing and murky world. For all you know, this is just a bunch of mumbo jumbo designed to make money. Let’s break it down to make it more clear:

You’ve built a website, but it’s not attracting any customers. Or maybe, you’ve built your website, and you have no idea if it is attracting any customers. You do a little research and decide you need SEO. However, in your research, you also develop more questions:

What is Search Engine Optimization? What is SEO Content? What is a SERP? How does SEO affect digital marketing? Are you sure you need it? If so, do you need paid or organic SEO? What is keyword? How is that different from a key phrase? What is an SEO strategy? How does Google even know my site exists?

The questions can become overwhelming. Here are a few simple answers:

What is SEO or SEO?

SEO stands for Search Engine Optimization. Essentially, if you optimize your web pages (e.g., write the content correctly), Google will have an easier time finding it. If Google has an easier time finding your site, so will your site visitors.

Before we dive into SEO, let’s ask an honest question:

Do you really need SEO?

Believe it or not, I work with a lot of companies who don’t need or want SEO. Their reasons vary, but often they already have too much business, or their business is completely referral based. They really just want an online portfolio in case customers come looking for them.

When someone asks me about optimizing their website, we always begin with this question. Many times, my clients really just need great content and don’t want to worry about SEO. This is completely fine. The one important thing to remember is that good, organic SEO takes 6­­–9 months to build. That said, if you are happy with your business now but concerned that it may slow down in the future, don’t wait to optimize your site. The sooner you start building your SEO, the better.

What is a keyword or key phrase?

Keywords and phrases are what we use to help Google know what your page is about. To effectively develop an optimized webpage, we research words and phrases that people are entering into Google. We determine which ones are best by volume, keyword difficulty, and applicability to your product (this is all based on your content niche and audience. I unpack these in other blogs). We then create a keyword key phrase strategy for each and every page of your website.

If you think about it, this really is just a foundation for great writing. We don’t want to send too many messages on our website, or our readers will be confused. In the same way, Google’s algorithm will become confused if we try to emphasize too many keywords or phrases on one page. To write a quality web page, pick your topic for each page and stick to it!

What is SEO content?

SEO content is the process of writing web content that boosts your SEO. We do this by naturally working our key phrases into content to help Google identify the page’s topic.

What is a SERP?

A SERP is a Search Engine Results Page. When you type something into Google, the answers that pull up are on a SERP.

Paid SEO vs. Organic SEO

To optimize your site, we have to determine if you want paid or organic SEO.

Paid SEO generally involves Google AdWords and is similar to TV commercials. You pay to advertise your website on a SERP.

Organic SEO is the same as SEO content. Simply weave your keywords and key phrases into the titles, meta descriptions, headings, alt tags, and content on your webpage, and Google will do the rest.

What is an SEO Content Writer or Editor?

As an SEO Content Writer and Editor, I specialize in helping you develop your key phrase strategy. We then write your web copy using this strategy, naturally working those keywords into your website.

Being a local in Durango, Colorado, I understand that many independent business owners want to build their own websites and write their own copy. This is completely fine! If you already have awesome web copy, I will gladly act as an SEO editor and help you rework your text and tags by adding your keywords. If you want assistance writing your web copy, I can write the for you. If you just need help conducting research and creating your strategy, I’ll gladly do that too. I will help as little or as much as you like.


Does this sound appealing? I work with clients all over the globe (literally!), and I would love to chat with you. The first consultation is free. Just contact me to set up a meeting.