Landing pages can be tough.
Let’s face it . . . we either have way too many words or way too few.
Some of us start writing and just don’t stop. While it feels like we are sharing our expertise, this can be overwhelming if someone is just trying to get the basics.
On the other hand, sometimes we write too little. We think that we’ve communicated our message, but really, we haven’t said a thing.
It takes true wordsmithing to find the right words (not too many and not too few) that will resonate with your audience.
Check out some of my landing pages: